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ABOUT 2instincts
ABOUT US
2instincts reflects 50 years of experience in fly fishing.
Quality, design and innovation are core values for 2instincts.
2instincts is developed for fly fishermen, by fly fishermen with extensive experience, expertise and passion for fly fishing.
We use our network of contacts around the world to create products that are required by the modern and purposeful fly fisherman. Our goal is to develop custom equipment with good solutions whether you are experienced or a beginner.
FLY FISHING AROUND THE WORLD
If you want to join our trips, you should know that we have been there and tested the place for you. Our lodges around the world are destinations that have been visited by fly fishermen all over the world for many years. Places that can glimpse fantastic catches and not least have enriched great and memorable moments for the visitors. We always have our own tour leader/guide on our trips, which gives you extra security.
We are also always looking for more and more exciting destinations and we will publish news along the way. We hope our experience is reflected in our casting and fishing courses. The content of the courses has a clear profile. Practical fly fishing regardless of the conditions. To succeed in this, we must have a plan, while also adapting the right equipment.
Welcome to our world and good luck with the season!
FROM THOUGHT TO IDEA TO FINISHED PRODUCT
This can be a long process. The process starts with a rough sketch that is often exaggerated to make it exciting and positive. Sketches are used throughout the design process but are clearly most important at the beginning. After a few rounds, we abandon the sketches that have given us the rough lines and the computer can take over. Then the small details are put in place and color and proportions are determined. The designer still has great freedom to input within the framework that has been set. In some cases, certain products are then processed into 3D models in computer and clay models. These are expensive and time-consuming methods, so it is good to start with sketches.
When the design process is complete, we take all the details with us to our engineers and designers at the respective factories. Then a new phase begins where all the technical data must be finalized. In this phase, changes sometimes occur. This is related to the possibilities our factories have to design the product in a responsible and most efficient way. Here, it is usually a compromise between quality, practical solutions and price that is decisive. When the first sample is ready, testing begins among our test subjects.
In this phase, changes may also need to be made. This is also a time-consuming phase of development, but at the same time one of the most important. This is where we really see how the product works and whether we have succeeded. After this phase, the charm stage remains. Design of packaging and the sales process itself. We know from experience that if you have a good product at the right price, the last phase will be a breeze. This is what we strive for so that you as a customer are satisfied with us.
Helge Vetås is central to the development of 2instincts. His extensive experience as a fly fisherman, guide, instructor, tour leader, speaker, shop owner, sales representative and product developer in the industry gives us a platform and confidence that we hope is reflected in our concept.
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